
'I was going to.' Two words that haunt families after it's too late, the protection not bought, the document not signed, the conversation not had. This book is about closing the gap between intention and action.

3DAlmost no one means to leave their family exposed. The cover was researched, the will was drafted in the mind, the meeting was on next month's list. 'I was going to' is the universal epitaph of financial planning, the gap between knowing what to do and actually doing it. And it is in that gap, not in ignorance, that most families are quietly let down.
I Was Going To is about the psychology and mechanics of follow-through. It explores why well-informed, well-meaning people fail to act, the friction, the avoidance, the false sense of time, and provides a practical system for converting intentions into completed actions. Where one book in this series attacks procrastination by delay, this one attacks it by inertia: the things you fully intend but never finish.
Drafted in the mind or on a desk, never executed, and therefore useless.
Protection researched and approved, but never actually purchased.
The family conversation always scheduled for a better time that never comes.
Plans known to be outdated, but never actually updated.
The Need-Greed-Progress Triangle
The Structure That Closes the Gap
The Cost of Delay
From “I Was Going To” to “I Did”
The Entrepreneurial Delay LoopWhere one book confronts those who delay starting, this one confronts those who start, intend, and never finish. If your plans live mostly in your head and on your to-do list, this is your book.
“'I was going to' is the saddest sentence a family ever hears, and the most preventable.”Dr. Sanjay Tolani
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